Over the years, web developing has actually become increasingly more a prevalent skill. Long gone are the days when a " web designer" supervised of everything -from developing pages to composing material and promoting the site. All while making a good living out of this.
Today everybody is a web designer. Free and spent for software application permit to create a complete theme, or skin, for a website without any understanding of XHTML, CSS or Photoshop. Not to mention all the graduates from public and private courses that were trained to produce website, pages and content management systems.
So it might appear like there's little to no reason to become a freelance web designer today. However this is not totally true. As much the tools have actually advanced, they are still simply that: tools. They may randomize background images and develop a pleasing color scheme, however they do not have the mind and the skill of an individual.
And, sadly, so do lots of web designers that develop websites with no aesthetic worth, tough to navigate and take a look at. Websites, in one word, that can not transform their visitors into duplicated visitors. Also, in spite of owning perhaps the whole Imaginative Suite, they just fire up Photoshop and neglect such a powerhorse as After Effects is for Web Video development.
And that's all, the three suggestions that will help you in making a living from freelancing webdesign are already in front of your eyes, but let's take a look in detail to each one of them:
1. Offer value just a skilled human can supply. Machines are fantastic timesavers, and someone utilizing a $100 application can produce twenty web websites much faster than you can prepare the first. But they will all be comparable, cookie-cutter produced, design templates. The sort of site that does not show the site owner's goals and expectations. So make this clear, and spell it out on your LinkedIn profile or Facebook page: you do care for your customer the way a factory-style designer will never be able to do.
2. Make sure UpWork you can design sites that convert. Conversion is everything when it concerns website design. And it does not stop at web marketing. Every web site wants its visitors to convert. Signing up for the RSS feed, checking out a sponsored link, or perhaps just considering the "Message" the site owner is attempting to spread. Conversion can just be accomplished when you plan the site for a really particular target visitor. And again this is something just an human can do. Start tidy, don't believe an eCommerce site needs to look corporate or a video gaming site has to be bold and contrast. Rather, make it clear to your prospective employer that you'll supply him or her with an remarkable research effort, much earlier than when you'll begin writing down CSS rules and take care of DOCTYPES.
3. Be on the forefront to brand-new innovations. Just a couple of years ago it was difficult not to find "flash introductions" and photos of individuals shaking hands. Now they have actually disappeared from all the sites where trained, intelligent, web designers are at works. But they still live, and I can ensure you one thing: those site's owners experience a absence of conversion that annoys them. Show them you can eliminate their pain with a case study, and even better a video case research study. Possibilities are you own a webcam, so have a excellent haircut, purchase some licorice (it works wonders when it comes to enhancing your voice recordings) and record a brief section where you explain how and why they can gain from a contemporary, well thought out technique.
Don't overdo it with a Powerpoint presentation, keep it professional however on a personal level. And program, show, reveal them how an unsightly site can be turned into a well oiled transforming machine. All due to the fact that you have invested a few hours taking a look at how to turn a fixed Photoshop logo into business looking video with After Effects' 3D electronic camera movements and a bit of screen catching.
In summary, all you need to do is to offer something an unskilled person with the right tool can not supply: a creative, individual advantage. Naturally this implies you'll need to spend some nights in front of your Mac or Pc, scratch your head over After Impacts compositions or the ins and outs of digital video postproduction. However it's well worth it and will give you a increase in no time. Remember this formula: Creativity plus Understanding equals Success.